G.Sathyanandan
G. Sathyanandan commenced his professional odyssey by venturing into the realm of sales at Eagle Flask Industry from 1983 to 1989. Following this, in 1989, he transitioned to Transelektra Domestic Products, a company later acquired by Godrej Consumers Products Limited in 1995.
During his tenure at Godrej Consumers Products Limited from 1995 to 2020, Sathyanandan's career trajectory was truly extraordinary. Commencing as an ASM, he ascended to the esteemed position of Associate Vice President by 2010. From 2013 to 2020, he held the role of Divisional Head, overseeing Southern Operations. His purview included branch administration, top-line financial management, and division sales management. Under his adept leadership, the annual sales revenue reached an impressive 1300 crores. Sathyanandan also spearheaded the successful introduction of leading brands in soaps, hair color, household insecticide products, and car/room perfume across the East & South Divisions.
BCom Graduation from Osmania University, In the year 1983.
Executive MBA from Grest Lakes Chenni in the year 2010.
Started Sales Carrier with Eagle Flask Industry, from 1983 to 1989.
Joined Transelektra Domestic Products in 1989 which was subsequently taken over by Godrej Consumers Products Limited in the year 1995.
From ASM rose up yo Associate Vice President in Godrej Conumer Products limited in the year 2010.
Promoted to Divisional Head taking care of Southern Operations from 2013 to 2020.
Responsible for Branch Administration, Responsible for Top line Financial .& Division Sales management.
Managed annul Sales revenue of 1300 crores annually.
Launched across East & South Division leading brands of Soaps, Hair Colour & Household insecticide products & Car /Room perfume.
Scope of work in Godrej:
Sales team recruitment:
- Building manpower requirement for area basis span of work and control
- Defining the talent requirement basis academic qualification, work experience and industry exposure
- Designing a attractive and efficient compensation structure to attract and retain top talent.
Training and development of Business graduate Team
- Collaborating with HR team to identify critical talent within team
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- Enhancing capabilities of field team through mix of classroom training and project based learning
- Development of learning modules for new entrants to get them learn things faster
Go-To-Market (GTM) strategy:
- Setting long range sales goals spanning coverage plan and through-put aspiration in the market
- Creating action plan for achieving the sales goal and setting milestones to track progress
- Defining key sales process indicators (UL, Productivity) and measuring performance on same.
Trade marketing:
- Building plans for expanding width and depth of coverage basis geography
- Designing of trade marketing inputs comprising BTL, QPS and top outlet engagement activities
- Conceptualizing shopper marketing activities covering in-shop and outdoor visibility.
Channel partner management:
- Building an infra of dedicated and strong channel partners comprising distributor, super stockist and sub-stockist
- Collaborating with commercial team and developing optimum investment plan for the distributor to ensure returns as per agreed policy
- Guiding channel partners on stock level management, credit control, SRN issues as per policy
- Driving DB engagement with the organization through measurement and improvement in NPS scores .
Col Hitesh Bhatnagar
Army Veteran: Commissioned in ‘Corps of Engineers’ - 08 June 1985
Robust leadership experience of 35+ years as direct entry Commissioned Officer in the Indian Army on varied executive and administrative appointments.
My competence has been in planning and execution of large infrastructure projects on ground encompassing various agencies of the government, high level of degree of difficulty with constraints of resources and time.
With my versatile experience, I have significantly contributed in streamlining entire supply chain management and logistics operations to ensure availability, safe storage and movement of precious equipments and materials, overcoming all environmental deterrents. I provide value through designing and implementing innovative personnel, policies to build up strong, focused, and task oriented workforce.
It's been a great professional journey so far and I am most proud of:
- Handling all kinds’ procurement in Govt set up.
- Working in large training institutions with foreign trainees as well.
- Completing certain infrastructure projects (pending for ten years due to insurgency) within 2 years in Nagaland.
My forte is in striking perfect coordination with all involved agencies ensuring bottleneck-free, successful execution.
I am considered as a trusted leader and a change agent with a superior track record of motivating people from the grass root level and taking subordinates into confidence for implementing new and innovative ideas.
Honors & Awards:
- Vice Chief of Army Staff Commendation Card for Exemplary Performance and dedication to service.
Skills & Endorsements:
- Strategic Planning | Project Management |Infrastructure Development| Supply Chain Management | Ministry and Higher Govt. Echelon’s Dealings | Budget and Financial Planning | Training Management |Resource Management
Experience:
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Govt of India
Officer Commanding (Army Boys Sports Company) - RAJ RIF Regt Centre, New Delhi | 2020-Present (Under mission Olympics and Khelo India of SAI).
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Officer in Charge (Budget) - OTA Chennai | 2017-2020
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Primarily focused on budgeting, planning, contracting, outsourcing, procurement and execution of works/projects.
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Director (Works, Planning & Budget) - Border Roads Organisations, Kaluchak, Jammu | 2015-2017
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Reconnaissance, planning, budgeting, execution, monitoring and maintenance of large infrastructure projects in
remote, hostile and difficult border areas of the nation with inclement weather conditions and paucity of resources.
- Shouldered additional responsibilities of Project Vigilance Officer, Quality Control Officer and RTI Officer.
- Director (Personnel) - E-in-C Branch, Army HQ, New Delhi | 2011-2015
Personnel related aspects at Army Headquarter level along with issues related to Trade Unions, Federations and
Associations.
- Director (Land and Infrastructure) | 2009-2011
- Army land and infrastructure planning, encroachments and litigations in the state of J&K.
Director Personnel - HQ Eastern Command | 2006-2007
- Personal Training, recruitment, policies, postings & transfer, promotions, legal aspects, discipline, vigilance and RTI
etc.
- Commander Works Engineer, New Delhi | 2004-2006
- Headed planning, budgeting, execution, monitoring and maintenance of military infrastructure works at New Delhi.
- Officer Commanding of Task Force (on a highly confidential nature of work under Strategic Forces Command) | 2002-
2004
- Tasks related to security, communication, infrastructure, health of troops, sports and games, health and hygiene.
- Officer Commanding - Road Construction Company, Nagaland | 1999-2002
- Carried out roads and other infrastructure works related planning, execution, monitoring, maintenance etc in states of
Assam, Arunachal Pradesh and Nagaland.
- Instructor and Estate Officer - CME Pune | 1995-1999
- In-charge of large estate comprising of 4500 acres of land and infrastructure, training, area maintenance, tree
plantation, arboriculture, land encroachment and litigation, financial planning and budgeting.
Company Commander/Company 2IC | 1985- 1995Instructor and Estate Officer - CME Pune | 1995-1999
- Was on active combat, executive & administrative appointments dealing with operational tasks, reconnaissance,
infrastructure development, general administration, organizing games & sports in states of J&K, Ladakh, Gujarat and
UP.
Education:
- B Tech Civil | CME Pune
- MBA | IIT Kharagpur
- Diploma in Senior Level Defence Management
Course/Capsules Attended:
- Independent Directors Program | MDI Gurugram
- Defence Financial Management Course | CDA, Bengaluru.
- Service Jurisprudence in Personnel Management | Waterfalls Institute of Technology Transfer, New Delhi.
- Workshop on Globalisation, Strategy and Leadership | Partha S Ghosh at IIT Kharagpur
Construction Project Management for Roads and Highways | NICMAR, New Delhi.
- Training Programme on Civilians Personnel Management | DHTI, New Delh.
Physical Training course from Army Institute of Physical Training.
